As part of my career, I am also a website editor on a volunteering blog. Days ago, I wrote my conclusions about a book I have recently read, recommended by Ciprian Gavriliu, so I translated the content here. In Romanian, you can find the article here.
“What would Google do?”, written by Jeff Jarvis, launched in Romania in 2009 is no doubt one of the most motivational books I have read since now.
Jeff Jarvis is not one of the Google creators, nor one of Google employees, he is just one of the best known social media person worldwide. Among other jobs, he also teaches Journalism at Superior School of Journalism from City University, New York, and he is a person who understands, explains and motivates with excellent arguments what a business means today, in web century.
If you ever thought to launch your own business, you have thousand of great ideas and more than that, you would like to become an entrepreneur, this book can make (some) order in your priorities.
Google discovers problems and solves them. To sum up, Google works in personal branding terms and it all reduces at finding your own new vision of world.
The book doesn’t sell anything, doesn’t glorify anyone and definitely doesn’t say a malicious word about the completion. It explains, with extremely simple words, what means internet century and what human resources it has. The book talks about the people behind www.google.com, those names we have never heart, the mistakes that multinational companies have made and how they figure out that Google is their friend, not their enemy.
“This searching engine will control the planet”, said Paulo Coelho. But Google doesn’t want to control something as boring as a resource or a phone company, or maybe a restaurant (although the chef from Google restaurant has written Food 2.0). Some people would like that Google become the owner of a newspaper – like New York Times- or a company, as Microsoft. But no, Google knows who he is. His great, great ambition is to organize the world, not to take charge of it.
As a reader of this book, I have finally understood that my objectives are only mine, no matter how many things will come across. And that money doesn’t always count and that is why so many Google services are free, with a great venue, where hundreds of people worked millions of hours to make the application perfect.
In such books, what I appreciate most is the quality of the tips given. I love to learn by examples, to understand how the engine is working by testing it before knowing more things about. What is Google doing, in fact ? Basically, he puts you in his front page, on the top of everyone else, if you give him the right things:
- distinctive content
- let yourself searched, in order to be found
- after generating links and public, YOU have to explore the benefits, usually by ads
- you should use links to work efficiently
- find opportunities for creating value.
Google helps. And if he can, you can do it as well, no matter where or when you start, only if you have in mind a great project and you are willing to receive both positive and negative feedback. And if all of the critic you get , you’ll invest in the project, maybe you will find the secret of success.
What would YOU do ?