Almost everyone knows what Internet is. I assume that almost everyone has an idea of what social media means, or have heart that it is a new type of communication and expressing.

oana vasiliuAccording to Wikipedia, social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.

Social media can take on many different forms, including Internet forums, weblogs, social blogs, microbloggings, wikis, podcasts, photographs or pictures, video, rating and social bookmarking. By applying a set of theories in the field of media research (social presence, media richness) and social processes (self-presentation, self-disclosure) Kaplan and Haenlein created a classification scheme for different social media types in their Business Horizons article published in 2010. According to Kaplan and Haenlein there are six different types of social media: collaborative projects, blogs and microblogs, content communities, social networking sites, virtual game worlds, and virtual social worlds. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing to name a few. Many of these social media services can be integrated via social network aggregation platforms.

Here are some examples offered by Wikipedia:

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Communication

Collaboration/authority building

Multimedia

Reviews and opinions

Entertainment

Brand monitoring

For all these sites and online platforms, someone invented a job which is traditionally known as: social media something. What I found today via Linkedin, was this funny article written by Sam Fiorella, one of the editors of PR Daily. You can find the whole article here.

In my business and online travels, I’ve seen an alarming trend in the manufacturing of unusual job titles. Someone has to stand up and say, “Enough!” So, I’m going to call out the 12 most ridiculous social media job titles, in no particular order, in hopes of curbing this trend.

1. Web Alchemist

2. Head of Interactions

3. Ant Colony Foreman

4. Chief People Herder

5. Chatter Monkey

6. Community Data Guerrilla

7. Social Media Guru

8. Social Media Swami

9. Public Happy Maker

10. Social Media Evangelist

11. Social Media Rockstar

12. Social Media Missionary

You’ll notice that I left out the ever popular: “Social Media Expert.” It was omitted purposely. It’s simply too ridiculous to make even this list. The reality is Social Media is simply too new and evolving too quickly for anyone to legitimately be called an expert. Even if it wasn’t, a “social media expert” is akin to being a “talking expert.” It has no real meaning.

Hope you enjoy it!

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Better tomorrow,

PR Pret-a-Porter.