American’s breakfast with eggs and bacon has an interesting PR story, written by the pioneer of the domain, Edward Bernays.

It took a survey of more than 5,000 doctors in the early 1920s by public relations pioneer Edward Bernays to convince Americans that a hearty protein-rich meal was recommended first thing in the morning.

Great campaign, indeed. What’s more, not only the American breakfast had a major campaign, but also other products. Again, a picture values more than a 1000 words.

Source: PR Daily

Better tomorrow,

PR Pret-a-Porter.