LR Health & Beauty Systems introduces the first global women’s fragrance from Hollywood star Bruce Willis onto the market. With his new perfume “Lovingly by Bruce Willis”, the actor is providing a glimpse, for the first time, into his private life: the perfume is a declaration of love to his wife Emma Heming-Willis.

It is a very personal story of a world star who was inspired by his wife Emma Heming-Willis to bestow a fragrance. As a sign of his love Lovingly was developed. A fragrance so full of passion just like this unique declaration of love. With a bouquet of white blossoms and a hint of fresh citrus fruits this scent encases a lustful aura of charm and love. Sandalwood and musk lend a warm and romantic feel. This is true love!

Fragrance: flowery – green – elegant

Lovingly Products

“Inspired by my lovely wife Emma”

A special campaign motif has been developed to accompany the new Bruce Willis women’s fragrance. It features Emma Heming-Willis in a cream-colored, lightly draped dress. Moreover, the motif also shows the “Lovingly by Bruce Willis” bottle, whose color harmonizes perfectly with the dress. The fragrance has already been nominated for the famous Duftstars Award 2012 in Germany.

The new Bruce Willis women’s perfume “Lovingly by Bruce Willis” will be available exclusively through LR sales partners on, for 34.95 euros. A perfumed body lotion (19.95 euros), a perfumed shower gel (17.95 euros) and a deodorant spray (19.95 euros) will round out the “Lovingly by Bruce Willis” series.

Better tomorrow,

PR Pret-a-Porter.