The Public Relations Society of America’s campaign to determine an updated definition of “public relations” is over. Following a public vote last month, the winner is:

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

The public vote, which took place from Feb. 13 to Feb. 26, drew 1,447 votes. The winning definition received 671 votes (46.4 percent of the total ballots cast). It squared off against two other contenders, which were:

  • Public relations is the management function of researching, communicating and collaborating with publics to build mutually beneficial relationships.
  • Public relations is the strategic process of engagement between organizations and publics to achieve mutual understanding and realize goals.

Is it what you expected ?

Source: PR Daily

Better tomorrow,

PR Pret-a-Porter.