Brad Friedman wrote for Social Media Today a plan for managing social media activities. The idea came up just because many people get into social media for the wrong reason and participate in the networks they joined way too much or way too little. 

The Friedman’s schedule :

Two times a day

  • Check your Twitter feed. Reply when required and check the keywords you are listening for. Join a conversation or two.
  • Check your LinkedIn profile and visit some of the Groups you are in. Engage with your LinkedIn network in some way twice a day, every day.
  • Check your Facebook Page and post something of value or respond to comments.
  • Check your Google Alerts for information on your competitors and mentions of your own brand.

Once A Week

  • Work on Twitter and Facebook Lists to be better organized and so you are able to send targeted marketing messages when appropriate.
  • Really spend some time in LinkedIn Answers and discussions in the Groups you belong to.
  • Schedule tweets and status updates for the next week so you are consistently providing your connections with valuable information.
  • Spend some time building relationships with other influencers.
  • Keep up to date on new products and social tools that will increase your efficiency and reach.

During the Week


Schedule tweets and status updates to provide meaningful content in addition to the content you scheduled in your once a week session. This information may be more timely and less generic that the other things you scheduled.

Mondays and Wednesdays

Get involved in an industry specific conversation on Twitter.


Respond to blog comments on your blog and leave a comment or two on another blog. Remember what I said about building trust and credibility!


This would also be a good day to take a look at your analytics and analyze your website and blog traffic for the week.

Source: Social Media Today

Better tomorrow,

PR Pret-a-Porter.