Traffic

  • Over 800 million unique users visit YouTube each month
  • Over 3 billion hours of video are watched each month on YouTube
  • 72 hours of video are uploaded to YouTube every minute
  • 70% of YouTube traffic comes from outside the US
  • YouTube is localized in 43 countries and across 60 languages
  • In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth
  • Millions of subscriptions happen each day. Subscriptions allow you to connect with someone you’re interested in — whether it’s a friend, or the NBA — and keep up on their activity on the site

YouTube Partner Program

  • Created in 2007, we now have 30,000+ partners from 27 countries around the world

Monetization

  • Thousands of advertisers are using TrueView in-stream and 60% of our in-stream ads are now skippable
  • We have more than a million advertisers using Google ad platforms, the majority of which are small businesses

Mobile and Devices

  • Traffic from mobile devices tripled in 2011
  • More than 10% of global YouTube views come from mobile devices
  • 3 hours of video is uploaded per minute to YouTube from mobile devices
  • YouTube is available on 350 million devices

Content ID

  • Content ID scans over 100 years of video every day
  • More than 3,000 partners use Content ID, including every major US network broadcaster, movie studio and record label
  • We have more than eight million reference files (over 500,000 hours of material) in our Content ID database; it’s among the most comprehensive in the world. The number has doubled in the last year
  • Over a third of YouTube’s total monetized views come from Content ID
  • More than 120 million videos have been claimed by Content ID

Social

  • 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute
  • 100 million people take a social action on YouTube (likes, shares, comments, etc) every week
  • More than 50% of videos on YouTube have been rated or include comments from the community
  • Millions of videos are favorited every day
  • Clicks on the ‘like’ or ‘dislike’ button on YouTube have doubled since the start of 2011. For every ‘dislike,’ we get 10 ‘likes’- people like to tell other people about the stuff they love.

Amazing. Simply amazing.

Source: official youtube page

Better tomorrow,

PR Pret-a-Porter.