The new Audi City ‘Digital Showroom’ presents a new form of retail experience for a car brand, one that can fit in any typical high-street store or shopping centre mall, so brands can increase the volume of people who experience the brand and the car, in virtual form with a few tactile exhibits like the paint and leather.

The Audi City Store consists of multiple interactive digital walls, controlled by pressure sensor floor plates and large tablet-style devices allowing customers to create a car from the group up and see the car in true scale on the huge digital walls in front of them.

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Better tomorrow,

PR Pret-a-Porter.