If you are a midsized or B2B company you probably are deeply aware that getting “ink” these days is next to impossible. There are fewer publications, fewer reporters, fewer editors, and the publications that are left produce a lot less story content. Yet, editors are desperate to find interesting content. What gives?
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Rick Merritt is one of the few technology editors that has survived the “Great Editorial Constriction.” In fact, he’s doing very well. I asked him, “in this new reality, how can a business get his attention and garner a few of those highly prized column inches?”
Rick* noted that there are several things to keep in mind that can give you an edge when trying to get an influential reporter’s attention.
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